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What Makes Lune + Aster the Woman-on-the go Must-Have Beauty Line?
If you know your makeup, you know that Lune + Aster makeup was created to make busy women's lives easier. Its creator, co-founder and CEO of Bluemercury, Marla Malcolm Beck, realized that complicated preening processes might work for Hollywood stars, but not for the real women she knew—women who were often juggling a career with a family and other responsibilities. She wanted to make a makeup line that would be easy to apply in minutes, making you look every bit as good as high-end traditional products did, but with less fuss. The question is—does Lune + Aster deliver?
We took a look at Lune + Aster and found three key ways that it takes the guesswork—and the time—out of makeup:
Every Lune + Aster product multitasks for you
This is perhaps the biggest innovation Lune + Aster brought to the world of cosmetics. Why apply three products, when they could be combined into one? For example, many women have to moisturize before or after using their makeup primer, and they use a separate wrinkle erasing product . . . how many bottles do you need? Lune + Aster's Hydralift product asked the same question. It smoothes and fills wrinkles, hydrating and lifting the skin while also priming it for makeup. Even women who go light on their day-to-day makeup find that this can be their "one stop" product for clearer, younger looking skin.
They're packed with ingredients that work
You shouldn't have to track down reviews and Wikipedia articles to decide if a makeup product is really going to work or not—and who has time to read up on every new "miracle ingredient" that comes out? Every Lune + Aster product uses ample doses of key ingredients with proven effects, with names you'll recognize like goji berry, licorice extract and seabuckthorn, plus all of the vitamins your skin needs. They are tested by dermatologists and not sold unless they work.
They're guilt free
Lune + Aster thinks about the ethics of your makeup, so you don't have to worry. They never test on animals and all of their products are paraben free and phthalate free. Wherever possible, they use gluten free & vegan formulations, as well.
All in all, Lune + Aster really does seem to take some of the hassle out of shopping for makeup and applying it, while delivering the results you need. Have you tried Lune + Aster? What did you think?